Beary Good Cars!

 What does a car have to do with a Polar Bear?  Ohhh, it runs on electricity instead of just burning fossil fuels, which does not cause Global Warming as fast.

All three parts of the Triune Brain are engaged while viewing this commercial;

• First is the Reptilian Brain: using a Polar Bear as the main character consciously or subconsciously triggers the fight or flight instinct.
• The Limbic Brain: almost the entire commercial is music and pictures. 

• The Neocortex Brain: the meaning behind this commercial is never explained for the viewer, it is left to us to figure it out.

Here are 3 of the 21st century media culture shifts represented in this commercial;

• Epistemological shift: word to IMAGE for almost the entire commercial goes without a spoken or written word.
• Technological shift: ananlog to DIGITAL I got this video off of you tube a digital platform.
• Aesthetic shift: discrete to CONVERGENCE  TV commercials as "art" the story presented and how it is presented is a piece of art.

 5 facts;

• Polar Ice Caps are melting, destroying a natural habitat.
• Not all animals can adapt to living within a human constructed world.
• Polar Bears are greatly impacted. 

 

• Electric power is better than fossil fuel power.
• Nissan makes an electric car.

Here are 3 of the basic principles of media education;

•  "Reality" Construction/Trade-offs: the untold story, the way we generate electricity is still really bad for the environment.
• Value Messages: this is a positive message directed to any person that wants to reduce fossil-fuel usage, to try and slow global warming.
• Emotional Transfer: we feel sad for the polar bear, expressing empathy for his/her plight.

Now 3 persuasive techniques;

•  Hyperbole: exaggerating the claim suggesting that-"Drive a Nissan Leaf"- and we can stop the Polar Bears from going extinct.
• Simple Solution: Buy a Nissan Leaf and we can stop Global Warming.
• Warm Fuzzies: an appeal made with a large furry animal a Polar Bear.

http://www.firstpeople.us/pictures/bear/Unexpected-Guests-Polar-Bears-1600x1200.html